Jason Dorsey is a go-to expert and researcher on millennials. He has teamed up with Kedran Whitten of Computer Services, Inc. (CSI), a leading technology provider for financial institutions and businesses, to explore ways that business can better understand millennials’ financial habits, as well as explore the differences in the generations.
Kedran Whitten is CSI’s chief marketing officer, a role in which she leads brand development, marketing strategy and public relations initiatives. Kedran has more than 25 years of marketing leadership experience, and she also brings significant experience in developing key marketing measurements, including revenue growth, customer satisfaction, brand awareness, product pricing and positioning. Prior to joining CSI, she was senior vice president of marketing and product management for Comdata Corporation, a leading provider of business-to-business payment solutions.
Have you ever wondered where millennials go for financial advice? Do they really think social issues are more important than money? There is a rhythm to how people run their financial lives, but there are also generational differences. Generational trends are shaping the future of banks. Compared to baby boomers or Gen X-ers, when it comes to a career in banking, millennials are more concerned about uninteresting work than low pay. A new research project aims to uncover the hidden generational trends in financial habits and banking relationships, and explores the relationship between millennials and banks.
Larry Thursby – Vice President in Standard Auto/Property, Nationwide, offers insight about safe driving habits, the states with best and worst driving habits and other highlights from aggregate data collected through Nationwide’s SmartRide® program – an opt-in service that aggregates data from program participants to show the impact of unsafe driving habits like hard braking, fast acceleration, mileage driven and night driving. Program participants may be rewarded for safe driving habits through insurance discounts.
Larry Thursby is a vice president for Nationwide Insurance – a top 10 provider of personal, commercial and life insurance as well as financial products. As a leader in data analytics at Nationwide, his team builds the telematics discount programs at Nationwide that encourage safe driving and help members save on insurance. For more information, go to: www.nationwide.com/smartride.jsp